Slash & Hash

Growth, Search & Marketing

Performance Marketing

Capital allocated to media with the rigour of an investment portfolio.

Discuss your requirements

Overview

Paid campaigns on Google, Meta, LinkedIn and YouTube, managed for leads and revenue rather than clicks.

We plan, build and optimise paid campaigns against the number you care about, whether that is cost per qualified lead, return on ad spend or booked revenue. Tracking runs all the way into your CRM, so you can see which ads produce customers.

Signals you may recognise

  • 01Plenty of leads, few that convert.
  • 02No clear link between ad spend and sales.
  • 03Rising cost per lead on Meta and Google.

What we deliver

Scope of work

  • 01

    Google Search, Performance Max, Meta, LinkedIn and YouTube campaigns

  • 02

    Landing pages and lead forms built to convert

  • 03

    Conversion tracking, GA4 and server-side events

  • 04

    CRM integration with offline-conversion feedback

  • 05

    Creative testing: ad copy, static and video

  • 06

    Weekly optimisation and monthly ROI review

Approach

How the engagement unfolds

  1. Phase 01

    Plan

    Audience, offer, budget and KPI agreement.

  2. Phase 02

    Set up

    Tracking, pixels, CRM sync and landing pages.

  3. Phase 03

    Launch

    Structured tests across channels and creatives.

  4. Phase 04

    Scale

    Move budget to what produces revenue.

Impact

What changes for your organisation

  • Lower cost per qualified lead
  • Spend tied to revenue
  • Predictable monthly pipeline

Questions

Frequently asked questions

What budget do we need?

It depends on the market and goals. We recommend a test budget during onboarding and scale once results are proven.

Start a conversation

Discuss Performance Marketing with our team

Share a few details about your objective. A senior member of our team will respond within 24 working hours.

  1. 01Submit your enquiry. You will receive an instant confirmation by email.
  2. 02A specialist reviews your objective and contacts you within 24 working hours.
  3. 03We meet, frame the opportunity and propose a clear way forward.

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Related capabilities

Often combined with

01

Generative Search Optimisation (GSO)

Get your brand mentioned and cited in ChatGPT, Gemini, Perplexity and AI Overviews.

Explore 02

Answer Engine Optimisation & SEO

Rank on Google and be the answer on voice search, featured snippets and AI assistants.

Explore 03

Lead Generation

Multi-channel programmes that generate, qualify and route sales-ready leads into your pipeline.

Explore