Growth, Search & Marketing

Generative Search Optimisation (GSO)

Be the answer when buyers ask AI who to trust.

Overview

Get your brand mentioned and cited in ChatGPT, Gemini, Perplexity and AI Overviews.

More buyers now ask an AI before they search. GSO makes sure those answers include you. We find the prompts your customers use, measure how often you appear against competitors, and improve the content and signals that AI models rely on.

Signals you may recognise

01Competitors are recommended by AI assistants and you are not.
02AI tools describe your company inaccurately.
03No way to measure visibility in AI answers.

What we deliver

Scope of work

01
AI visibility audit across major assistants
02
Prompt and topic map for your category
03
Content restructured for citation (facts, comparisons, FAQs)
04
Entity, schema and brand-profile clean-up
05
Third-party mention and review strategy
06
Monthly share-of-voice report

Approach

How the engagement unfolds

Phase 01
Benchmark
Track how AI tools answer the questions that matter to you today.
Phase 02
Fix foundations
Structured data, entity consistency and crawlable content.
Phase 03
Create
Publish authoritative, citable content where models look.
Phase 04
Measure
Report mentions, citations and sentiment monthly.

Impact

What changes for your organisation

More mentions in AI answers
Accurate brand descriptions
A new, measurable acquisition channel

Questions

Frequently asked questions

How is GSO different from SEO?

SEO aims for rankings and clicks. GSO aims for being named and cited inside AI-generated answers. They share foundations, so we usually run them together.

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